{"id":14323,"date":"2021-09-22T14:48:22","date_gmt":"2021-09-22T13:48:22","guid":{"rendered":"https:\/\/52.31.48.128\/blog\/?p=14323"},"modified":"2025-02-19T11:06:10","modified_gmt":"2025-02-19T10:06:10","slug":"rebuild-2021-datos-futuro-sector-edificacion","status":"publish","type":"post","link":"https:\/\/www.aedashomes.com\/blog\/rebuild-2021-datos-futuro-sector-edificacion\/","title":{"rendered":"Rebuild 2021: Los datos marcar\u00e1n el futuro del sector de la edificaci\u00f3n"},"content":{"rendered":"\n

\u201c\u00bfCu\u00e1nto vale el dato?<\/strong>\u201d.  Jorge Valero, Director de Data y Transformaci\u00f3n Digital de AEDAS Homes<\/a>, arrancaba con esta contundente interrogaci\u00f3n su intervenci\u00f3n en el ciclo de conferencias del Congreso Nacional de Arquitectura Avanzada y Construcci\u00f3n 4.0, celebradas en REBUILD 2021, el encuentro por excelencia de la construcci\u00f3n y edificaci\u00f3n avanzada. <\/p>\n\n\n\n

Jorge Valero comparti\u00f3 su visi\u00f3n\nsobre c\u00f3mo los n\u00fameros est\u00e1n cobrando una importancia fundamental para la\nverdadera transformaci\u00f3n digital del sector de la edificaci\u00f3n<\/strong>. \u201cTenemos que\nser capaces de ver ese valor diferencial y de la efectividad real en el negocio\nque nos ofrecen los datos\u201d, remarc\u00f3. <\/p>\n\n\n\n

\"datos-2\"
Jorge Valero, Director de Data y Transformaci\u00f3n Digital de AEDAS Homes, durante su intervenci\u00f3n en REBUILD 2021<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cPermiten entender m\u00e1s a los clientes\u201d<\/strong><\/h2>\n\n\n\n

\u201cLos datos nos est\u00e1n permitiendo entender m\u00e1s a los clientes<\/strong>. Por ejemplo, c\u00f3mo han cambiado sus necesidades con la variable COVID-19: en AEDAS Homes hemos detectado que quien se quer\u00eda comprar un piso durante los momentos m\u00e1s duros de la pandemia era probable que dilataran su decisi\u00f3n y, sin embargo, quien buscaba un chalet pod\u00eda tener m\u00e1s decidida la compra\u201d, pon\u00eda como ejemplo pr\u00e1ctico.<\/p>\n\n\n\n

Jorge Valero subrayaba, adem\u00e1s,\nque establecer modelos posibilita incluso adaptar o reofrecer un producto a\nclientes<\/strong> a los que, de repente, les cambia la vida: desde un hijo hasta un\ndivorcio, pasando por un cambio de trabajo.<\/p>\n\n\n\n

La IA, la gran aliada<\/strong><\/h2>\n\n\n\n
\"datos\"<\/figure><\/div>\n\n\n\n

El Director de Data y\nTransformaci\u00f3n Digital de AEDAS Homes apunt\u00f3 que, adem\u00e1s de meras descripciones\nde situaciones, el paso m\u00e1s all\u00e1 es preguntarse si a trav\u00e9s de Data podremos\nhacer predicciones.<\/strong> Y respondi\u00f3: \u201cEs aqu\u00ed donde entra en juego la Inteligencia\nArtificial (IA), <\/strong>que nos ayuda a cuajar ese mapa de datos para mejorar, crear\no ayudar\u201d.<\/p>\n\n\n\n

Jorge Valero destac\u00f3 que en la actualidad hay suficiente capacidad de computaci\u00f3n para reducir los tiempos de modelizaci\u00f3n de datos. \u201cEl gran valor del dato lo da el modelo de uso que creemos con ellos\u201d, explic\u00f3. Y concluy\u00f3 su intervenci\u00f3n aseverando que \u201clos datos marcar\u00e1n el futuro del sector: son la palanca para la transformaci\u00f3n digital<\/strong>. La revoluci\u00f3n ya est\u00e1 aqu\u00ed, tenemos que ser m\u00e1s efectivos y productivos para alcanzar a industrias m\u00e1s avanzadas en esta materia como la automoci\u00f3n o la banca\u201d. <\/p>\n\n\n\n

Junto a Jorge Valero,\nintervinieron en la conferencia \u2018El valor del dato en la construcci\u00f3n\u2019, Gabriel\nCerrada, CEO de Rib Spai<\/strong>; y Mauricio Mart\u00ednez, CEO de SSA Digi<\/strong>.\nJunto a ellos, ejerci\u00f3 de moderadora Isabel Bellot Deputy General Manager\ndel Colegi d’Arquitectes de Catalunya \u2013 COAC. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201c\u00bfCu\u00e1nto vale el dato?\u201d.  Jorge Valero, Director de Data y Transformaci\u00f3n Digital de AEDAS Homes, arrancaba con esta contundente interrogaci\u00f3n su intervenci\u00f3n en el ciclo de conferencias del Congreso Nacional de Arquitectura Avanzada y Construcci\u00f3n 4.0, celebradas en REBUILD 2021, el encuentro por excelencia de la construcci\u00f3n y edificaci\u00f3n avanzada. Jorge Valero comparti\u00f3 su visi\u00f3n…<\/p>\n","protected":false},"author":15,"featured_media":9338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209],"tags":[],"class_list":["post-14323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-inmobiliarias"],"acf":[],"yoast_head":"\nRebuild 2021: Los datos marcar\u00e1n el futuro del sector de la edificaci\u00f3n - AEDAS Homes Blog<\/title>\n<meta name=\"description\" content=\""El gran valor de los datos lo da el modelo de uso que creemos con ellos". 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