{"id":15995,"date":"2022-10-31T10:19:58","date_gmt":"2022-10-31T09:19:58","guid":{"rendered":"https:\/\/52.31.48.128\/blog\/?p=15995"},"modified":"2025-02-19T11:37:16","modified_gmt":"2025-02-19T10:37:16","slug":"transformacion-digital-necesidad-sector","status":"publish","type":"post","link":"https:\/\/www.aedashomes.com\/blog\/transformacion-digital-necesidad-sector\/","title":{"rendered":"\u00abO provocas la transformaci\u00f3n digital o dejar\u00e1s de existir\u00bb"},"content":{"rendered":"\n<p>Javier S\u00e1nchez, Director de Tecnolog\u00eda y Comunicaci\u00f3n de <a href=\"https:\/\/www.aedashomes.com\/?_adin=11551547647\"><strong>AEDAS Homes<\/strong><\/a>, comparti\u00f3 en The District su visi\u00f3n sobre la <strong>imparable transformaci\u00f3n digital <\/strong>que est\u00e1 experimentando la industria inmobiliaria. <\/p>\n\n\n\n<p>El directivo explic\u00f3 c\u00f3mo centenares de empresas centradas en\nPropTech han permitido avanzar mucho en los \u00faltimos a\u00f1os en soluciones\ntecnol\u00f3gicas aplicadas a la experiencia de venta como <strong>LIVE Virtual Tours<\/strong>,\nque utiliza videojuegos y realidad mixta mientras conecta en directo con el\ncliente. Tambi\u00e9n destac\u00f3 la energ\u00eda invertida en la necesaria digitalizaci\u00f3n de\nlos procesos de una promotora inmobiliaria.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_T9PCHEX8E0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mand\u00f3 este mensaje en la sesi\u00f3n <strong>\u2018PropTech Global Market\nOutlook\u2019,<\/strong> en la que comparti\u00f3 mesa de debate con dos grandes referentes del\nsector como Pablo Gil, Co-Founder &amp; Co-CEO de PropHero, y Carlos Casado,\nCOO de CBRE.<\/p>\n\n\n\n<p>Javier explic\u00f3 los esfuerzos de la compa\u00f1\u00eda en crear un aut\u00e9ntico\n\u00abSistema Operativo Promotor\u00bb <strong>(SOP),<\/strong> que permitir\u00e1 orquestar\nlos procesos de negocio de todos los actores que forman parte de la cadena de\nproducci\u00f3n de una vivienda (arquitectos, constructoras, comercializadores,\netc.)\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"605\" src=\"https:\/\/www.aedashomes.com\/blog\/wp-content\/uploads\/2022\/10\/javier-sanchez-the-district.jpg\" alt=\"\" class=\"wp-image-15996\" srcset=\"https:\/\/www.aedashomes.com\/blog\/wp-content\/uploads\/2022\/10\/javier-sanchez-the-district.jpg 849w, https:\/\/www.aedashomes.com\/blog\/wp-content\/uploads\/2022\/10\/javier-sanchez-the-district-300x214.jpg 300w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><figcaption>Javier S\u00e1nchez (2\u00ba dcha.), Director de Tecnolog\u00eda y Comunicaci\u00f3n de AEDAS Homes, en The District<\/figcaption><\/figure><\/div>\n\n\n\n<p>Concluy\u00f3 su intervenci\u00f3n lanzando a los asistentes <strong>el reto de\nmejorar a\u00fan m\u00e1s la narrativa de venta de una vivienda<\/strong> que todav\u00eda no est\u00e1\nconstruida y anim\u00f3 a experimentar con herramientas transformadoras, como la\nInteligencia Artificial (IA), que pueden solucionar puntos de dolor de forma\nimaginativa pues como dijo \u00abo&nbsp;provocas la transformaci\u00f3n digital o\ndejar\u00e1s de existir\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Javier S\u00e1nchez, Director de Tecnolog\u00eda y Comunicaci\u00f3n de AEDAS Homes, comparti\u00f3 en The District su visi\u00f3n sobre la imparable transformaci\u00f3n digital que est\u00e1 experimentando la industria inmobiliaria. El directivo explic\u00f3 c\u00f3mo centenares de empresas centradas en PropTech han permitido avanzar mucho en los \u00faltimos a\u00f1os en soluciones tecnol\u00f3gicas aplicadas a la experiencia de venta como&#8230;<\/p>\n","protected":false},"author":15,"featured_media":15339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209],"tags":[],"class_list":["post-15995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-inmobiliarias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;O provocas la transformaci\u00f3n digital o dejar\u00e1s de existir&quot; - AEDAS Homes Blog<\/title>\n<meta name=\"description\" content=\"El reto de mejorar m\u00e1s la narrativa de venta de una vivienda que todav\u00eda no est\u00e1 construida anima a a experimentar con herramientas transformadoras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aedashomes.com\/blog\/transformacion-digital-necesidad-sector\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;O provocas la transformaci\u00f3n digital o dejar\u00e1s de existir&quot; - 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