{"id":17516,"date":"2025-01-22T16:17:24","date_gmt":"2025-01-22T15:17:24","guid":{"rendered":"https:\/\/172.19.1.26\/blog\/?p=18829"},"modified":"2025-01-22T16:17:24","modified_gmt":"2025-01-22T15:17:24","slug":"david-martinez-11-iese-real-estate","status":"publish","type":"post","link":"https:\/\/www.aedashomes.com\/blog\/david-martinez-11-iese-real-estate\/","title":{"rendered":"Suelo, producci\u00f3n y equity, las tres palancas clave para producir vivienda, seg\u00fan David Mart\u00ednez"},"content":{"rendered":"<h2><strong>Tres palancas clave para producir vivienda<\/strong><\/h2>\n<p style=\"text-align: justify;\">David Mart\u00ednez, CEO de AEDAS Homes, ha participado en el <strong>11 IESE Real Estate,<\/strong> uno de los encuentros profesionales inmobiliarios m\u00e1s relevantes que se celebran en Espa\u00f1a y con el que se abre el a\u00f1o inmobiliario. En este evento, David Mart\u00ednez ha expuesto las <strong>tres palancas clave para solventar el problema de la falta de oferta de vivienda en el pa\u00eds<\/strong>: fabricar m\u00e1s suelo, aumentar la capacidad de producci\u00f3n y atraer equity.<\/p>\n\n<h3><strong>1. Fabricar m\u00e1s suelo<\/strong><\/h3>\n<p style=\"text-align: justify;\">Sobre la <strong>fabricaci\u00f3n de suelo<\/strong>, el CEO de AEDAS Homes apremi\u00f3 a todas las administraciones a \u201cmovilizar todo el suelo posible\u201d a trav\u00e9s de medidas como por ejemplo las concesiones, \u201ccomo se ha hecho en el Plan VIVE de la Comunidad de Madrid\u201d; o a trav\u00e9s de la modificaci\u00f3n de usos de inmuebles no residenciales, dotaciones, \u201cpas\u00e1ndolos a proyectos flex living\u201d.<\/p>\n<h3><strong>2. Aumentar la capacidad de producci\u00f3n<\/strong><\/h3>\n<p style=\"text-align: justify;\">Sobre la necesidad de <strong>incrementar la producci\u00f3n de vivienda<\/strong>, David Mart\u00ednez incidi\u00f3 en el camino de los M\u00e9todos Modernos de Construcci\u00f3n (MMC). \u201cHay que pasar de un sistema artesanal a la industrializaci\u00f3n para reducir los plazos y controlar los costes\u201d. \u201cPara lograr esta transformaci\u00f3n\u201d, apunt\u00f3, \u201cse requieren ayudas\u201d.<\/p>\n<h3><strong>3. Atraer equity.<\/strong><\/h3>\n<p style=\"text-align: justify;\">Y sobre el <strong>equity<\/strong>, el CEO de AEDAS Homes record\u00f3 que en Espa\u00f1a no hay el capital que se necesita para hacer la vivienda que d\u00e9 respuesta a la sociedad y, por lo tanto, hay que buscarlo fuera. \u201cNo obstante\u201d, a\u00f1adi\u00f3, \u201cse mostr\u00f3 partidario de movilizar tambi\u00e9n capital nacional, a trav\u00e9s de family office\u201d. En este sentido, aport\u00f3 la cifra de 18.000 millones de euros de capital que necesitan las promotoras para hacer la vivienda necesaria en los pr\u00f3ximos tres a\u00f1os.<\/p>\n<p>\u201c<span style=\"text-decoration: underline;\"><strong>El diagn\u00f3stico est\u00e1 claro<\/strong><\/span>: falta oferta de vivienda. Y la soluci\u00f3n, tambi\u00e9n: estimular la oferta\u201d, concluy\u00f3 David Mart\u00ednez.<\/p>\n<p style=\"text-align: justify;\">El CEO de AEDAS Homes hizo estas reflexiones en la mesa de debate \u2018Residencial: Nuevas Tendencias e Impacto Social en la Vivienda\/Residencial: \u00bfD\u00f3nde Estamos? \u00bfC\u00f3mo Podemos Satisfacer la Demanda Social?\u2019, que comparti\u00f3 con Marta Cladera, Directora General, Jefa de Gesti\u00f3n de Carteras Europa, Housing and Alternatives, Nuveen Real Estate; y Concha Os\u00e1car, Socia Fundadora de Azora; y que estuvo moderada por Jos\u00e9 Luis Su\u00e1rez, Profesor del IESE Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tres palancas clave para producir vivienda David Mart\u00ednez, CEO de AEDAS Homes, ha participado en el 11 IESE Real Estate, uno de los encuentros profesionales inmobiliarios m\u00e1s relevantes que se celebran en Espa\u00f1a y con el que se abre el a\u00f1o inmobiliario. En este evento, David Mart\u00ednez ha expuesto las tres palancas clave para solventar&#8230;<\/p>\n","protected":false},"author":15,"featured_media":17519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209],"tags":[],"class_list":["post-17516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-inmobiliarias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intervenci\u00f3n de David Mart\u00ednez, en el 11 IESE Real Estate - AEDAS Homes Blog<\/title>\n<meta name=\"description\" content=\"Suelo, producci\u00f3n y equity, las tres palancas clave para producir vivienda, seg\u00fan David Mart\u00ednez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aedashomes.com\/blog\/david-martinez-11-iese-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervenci\u00f3n de David Mart\u00ednez, en el 11 IESE Real Estate - 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