{"id":899,"date":"2017-11-17T11:53:38","date_gmt":"2017-11-17T11:53:38","guid":{"rendered":"https:\/\/www.aedashomes.com\/blog\/?p=899"},"modified":"2022-02-14T18:42:25","modified_gmt":"2022-02-14T17:42:25","slug":"transformacion-real-estate-pwc-wires","status":"publish","type":"post","link":"https:\/\/www.aedashomes.com\/blog\/transformacion-real-estate-pwc-wires\/","title":{"rendered":"La transformaci\u00f3n del Real Estate: \u00bfespejismo o realidad?"},"content":{"rendered":"

El jueves 26 de octubre AEDAS Homes<\/strong><\/a> particip\u00f3 en una mesa de debate que PWC<\/a> organiz\u00f3 junto con Women in Real Estate (Wires) y que llevaba por t\u00edtulo ‘La transformaci\u00f3n del RE: espejismo o realidad’. El objetivo del encuentro fue dibujar la situaci\u00f3n actual e identificar los principales retos y oportunidades a los que se enfrenta el Real Estate en el nuevo escenario digital.<\/p>\n

Arquitectura Digital: BIM<\/h2>\n

Tras una presentaci\u00f3n inicial a cargo de PWC, el estudio Fenwick Irribarren Architects realiz\u00f3 un r\u00e1pido viaje en el tiempo para explicar c\u00f3mo el avance de la tecnolog\u00eda<\/strong> ha impactado en los \u00faltimos a\u00f1os en la manera de trabajar de los arquitectos. Puso de manifiesto c\u00f3mo BIM (Building Information Modelling) ha revolucionado la concepci\u00f3n y el dise\u00f1o de los proyectos y la raz\u00f3n por la que en Espa\u00f1a llevamos un retraso de en torno a 8 a 10 a\u00f1os, debido al alto volumen de inversi\u00f3n necesario para abordar estos proyectos.<\/p>\n

No obstante, las perspectivas son alentadoras y la normativa que entrar\u00e1 en vigor a partir de 2020<\/strong>, y que ser\u00e1 obligatoria tanto para proyectos de obra nueva como de rehabilitaci\u00f3n, situar\u00e1 a nuestro pa\u00eds en el lugar que nos corresponde. \u201cBIM es el presente y la base del futuro, adem\u00e1s de una filosof\u00eda que debemos aplicar como arquitectos\u201d afirm\u00f3 Pablo Gancedo, BIM Manager de este estudio.<\/p>\n

La transformaci\u00f3n del Real Estate<\/h2>\n
\"transformacion
Javier S\u00e1nchez, director de Marketing, Comunicaci\u00f3n y Tecnolog\u00eda de AEDAS Homes<\/figcaption><\/figure>\n

En la mesa debatieron Guillermo Llibre, CEO de Housell; Sergi Gargallo, director de Alquiler Seguro; y Javier S\u00e1nchez, CMO de AEDAS Homes<\/strong>. La industrializaci\u00f3n de procesos en Real Estate se plante\u00f3 como un proceso complicado, pero no imposible.<\/p>\n

Para Housell, la inversi\u00f3n en tecnolog\u00eda es clave, pero a\u00fan se est\u00e1n sentando las bases; no hay nada disruptivo a\u00fan en Real Estate. Javier S\u00e1nchez  afirm\u00f3 que estamos asistiendo a una profunda transformaci\u00f3n tecnol\u00f3gica<\/strong>: desde la forma de compra de suelo hasta el an\u00e1lisis del p\u00fablico al que ir\u00e1 dirigida la futura promoci\u00f3n. Para Gargallo el foco ha estado en los \u00faltimos a\u00f1os en acelerar los procesos comerciales para hacer posible la venta; ahora la clave est\u00e1 en trabajar para mejorar la percepci\u00f3n que el cliente tiene de los profesionales del sector.<\/p>\n

Retos que afrontar: un cambio de paradigma<\/h2>\n

La transformaci\u00f3n no ser\u00e1 un proceso corto pero todos coincidieron en que el cambio ya ha empezad<\/strong>o y los cambios comenzar\u00e1n a verse pronto. Es un reto complejo, que requiere un cambio de paradigma; las empresas que trabajen de forma profesional y sean capaces de adaptar sus procesos, encontrar\u00e1n nuevas formas de atraer al cliente y relacionarse con \u00e9l.<\/p>\n

Hay que afrontar un paso del tradicional Location (ubicaci\u00f3n) del sector a la actual visi\u00f3n de que lo importante es el cliente <\/strong>(Customer). Javier S\u00e1nchez afirm\u00f3 que AEDAS Homes est\u00e1 trabajando para construir una relaci\u00f3n duradera con sus clientes, mientras afronta el reto de crear una nueva marca que garantice un compromiso a futuro.<\/p>\n

\"transformacion<\/p>\n

Recomendaciones para un futuro cercano<\/h2>\n

Hubo un consenso entre los participantes a la hora de afrontar los pr\u00f3ximos a\u00f1os: estar atentos ante los muchos cambios que tenemos por delante<\/strong>, hacer autoevaluaci\u00f3n continua y disponer de capacidad cr\u00edtica para aprender de errores pasados. La conjunci\u00f3n de estos factores permitir\u00e1 afrontar un nuevo ciclo largo, racional y sostenible para el RE.<\/p>\n","protected":false},"excerpt":{"rendered":"

El jueves 26 de octubre AEDAS Homes particip\u00f3 en una mesa de debate que PWC organiz\u00f3 junto con Women in Real Estate (Wires) y que llevaba por t\u00edtulo ‘La transformaci\u00f3n del RE: espejismo o realidad’. El objetivo del encuentro fue dibujar la situaci\u00f3n actual e identificar los principales retos y oportunidades a los que se…<\/p>\n","protected":false},"author":15,"featured_media":900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209],"tags":[],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-inmobiliarias"],"acf":[],"yoast_head":"\n\u25b7 La transformaci\u00f3n del Real Estate: \u00bfespejismo o realidad? | AEDAS Homes Blog<\/title>\n<meta name=\"description\" content=\"AEDAS Homes particip\u00f3 en 'La transformaci\u00f3n del RE: espejismo o realidad' que PWC organiz\u00f3 junto con Women in Real Estate (Wires)\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 La transformaci\u00f3n del Real Estate: \u00bfespejismo o realidad? 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